Stockholm New

An orgy in Swedish style! Works by Previiew members Julia Hetta, Elisabeth Toll and Jan Welters were chosen for the book and exhibition Stockholm New.

An orgy in Swedish style! Works by Previiew members Julia Hetta, Elisabeth Toll and Jan Welters were chosen  for the book and exhibition Stockholm New.

The international fashion and style magazine Stockholm New is a well-documented claim that the magazine was trendsetting, even groundbreaking, not only in Sweden but internationally.

It’s also generally acknowledged that Stockholm New played a key role in the creation of a new contemporary »Sweden image« — that of a modern, cutting edge scene for fashion, trends, design, and a wide range of creative expressions. In its day, Stockholm New also staged a number of equally trendsetting large-scale lifestyle events in Milan, Tokyo, New York, London, Paris, and, of course, Stockholm.

Now the best of the classic material from Stockholm New has been selected for publication in a massive (more than 600 pages hardcover) coffee table book, along with a great deal of newly produced exclusive material — fashion, nudes, landscapes, architecture, still-lifes, art, cultural history, portraits, historic photography and more. The book was launched on June 4th at the esteemed and historic Thielska Galleriet museum in Stockholm’s Royal Djurgården Park — a great event that also marks the opening of the exhibition Stockholm New — national romanticism from double turn of the centuries: contemporary fashion photography meets classic masterpiece painting.

In this exhibition, monumental prints of Stockholm New iconic photographic images from 1992-2013 are juxtaposed with the museums unique, world-famous collection of Nordic and international masterpieces from the previous turn of the century — Edvard Munch, Vilhelm Hammershøi, Anders Zorn, Eugène Jansson, Bruno Liljefors, and many more.

Among the contributing photographers in the Stockholm New book and exhibition are Mikael Jansson, Mario Testino, Sølve Sundsbø, Julia Hetta, Elisabeth Toll, Frederik Lieberath, Andreas Larsson, Pelle Bergström, John Scarisbrick, Dawid, Magnus Mårding, Gösta Reiland, Lee Jenkins, Jan Welters, Mikael Olsson, Enrique Badelescu, and John Akehurst. The Stockholm New exhibition also features installations of Swedish and international contemporary art, fashion installations, and various events and happenings, both inside the museum and outdoors in the beautiful sculpture park.

The book Stockholm New will be available in selected bookstores and other outlets worldwide, as well as online.

Stockholm New — national romanticism from double turn of the centuries: contemporary fashion photography meets classic masterpiece painting. Exhibition, Thielska Galleriet, Stockholm. 5 June – 31 August, 2013.