People, books and Visions

Book Review


We had a chat with the Austrian photographer Clemens Archer about his highly unsettling yet visually pleasing new publication »There is no Release from the Brain Police«


Mathieu Rainaud

A conversation with the Paris photographer about his love for analogue photography, what makes a good model, and his ever-growing camera collection.


Federica Trotta

Italian fashion stylist Federica Trotta opens up about abandoning her law studies in order to pursue her dreams, launching her very own magazine and what it takes to make it in the highly competitive world of fashion.


Marta Bevacqua

We had a chat with Italian-born photographer Marta Bevacqua (31), who exchanged her native Rome for Paris about six years ago. Since then, she’s shot the video clip for French singer Benjamin Biolay’s latest single, and has collaborated with brands such as Vichy, Dior and Samsung. Her work has been published in Glamour, Marie Claire, Elle, and others. Here, Marta opens up about getting used to shoot under the new Corona restrictions, why she almost exclusively photographs women, and how to make it in Paris.


Kozva Rigaud

We speak with Berlin-based Shotview founder Kozva Rigaud about how the current Corona crisis is affecting the photography business, her successful two-decade journey with Shotview, and how to always keep your head above water.


We want to help

From today, PREVIIEW will be donating 50% of all member fees to EMERGENCY, a non-profit organization helping Italian hospitals.


Dominik Wimmer

We had a chat with Munich-based Dominik Wimmer, bookings director at Condé Nast’s Glamour Magazine and freelance castings director, about how to get booked for fashion shoots, dos and don’ts on set, and going against the trend.


Robert Morat

A look behind the scenes of running a gallery specialized in contemporary photography with experienced gallerist Robert Morat.


Zooming in: New York

Part II of our series of city guides, tailored to photography enthusiasts featuring restaurants, hotels, galleries, and more.


Photography 2019: The year ahead

Fairs, exhibitions, festivals: 2019 has a multitude of quality photography events in store. We’ve scouted the varied program and picked the 7 highlights you really shouldn’t miss, from Paris to New York. Get these in your calendars!


Zooming in: London

The first installment of an ongoing series on how you can discover a city through the lens of photography.


7 exhibitions not to miss this summer

No matter where your holiday travels are taking you, there are a number of fantastic photography shows to discover around the globe this summer. Here are our favorites in Europe and the US.



This April, Milan-based digital agency nss launched Edicola, an independent magazine-book hybrid solely dedicated to contemporary photography. We had a look at the splendid debut edition…


Roman Goebel

We spoke with the self-taught Berlin photographer, who counts Zoo Magazine, L’Officiel and Hugo Boss among his clients, about detours, fear of stagnation, and getting that perfect shot

Book review

Harley Weir takes over Baron’s fifth edition

The twenty-something London photography star explores sexuality and bodily functions with a visual essay in her typical raw but tender style

Book review

The 7 best photo books of 2017

Print is definitely not dead: discover our favorite photography books of the year, from historic fashion publications to artsy monographs.


Léa Nielsen

Danish-born fashion photographer Léa Nielsen is not only known for her fashion shoots but also for her captivating collage work. We spoke to the former dancer about exchanging the theatre stage for the photo studio, balancing commercial and personal work, and the importance of never giving up.

Art Season Kick-Off

8 Photography Shows You Shouldn’t Miss This Fall

As every year, the month of September signifies the return of the art season all over the globe. We’ve scouted the gallery and museum programs to carefully select the eight photography shows you really shouldn’t miss this fall, ranging from established masters to up-and-coming talents. Enjoy!


Vincent Fournier

Although visual artist Vincent Fournier, who uses photography as his main tool of expression, feels most at home in the art world, he doesn’t shy away from the occasional editorial shoot. We talked with him about a gap that is not always easy to bridge, and much more.


Peter Rigaud

On the occasion of the recent release of »Burg«, a captivating book exploring Vienna’s iconic Burgtheater and its crew, we sat down with renowned photographer Peter Rigaud to talk about the challenging project and his practice in general.



This month the gorgeous Somerset House hosted the third edition of Photo London, which has undoubtedly established itself as a must-see in the international photography calendar. This year’s Photo London once again broke all records and we were on site to bring you the very best from this exciting edition, which refreshingly had a little more edge than usual.


Alex Aikiu

Creative multi-talent Alex Aikiu is not only a stylist working with some of today’s finest photographers, but also a musician, who is about to release a brand new album. We had a chat with the many-sided Frenchman about his longtime collaboration with fashion photographer Jean Paul Goude, oiling up Kim Kardashian’s derriere, and more.


Harley Weir at FOAM, Amsterdam

London-born photographer Harley Weir, only 27 years old, has just scored her very first solo show at Amsterdam’s prestigious photography museum FOAM. But then that’s maybe not surprising for someone who shot a fashion editorial for Vice magazine at the tender age of 17 and has been the rising darling of the fashion world ever since.

point of view

The (possible) importance of fashion photography

Without question, photography plays a major role in global fashion culture and its industry and is commanding an increasing share of public consciousness. Our memory of fashion is really through fashion photography and its publishing, rather than fashion itself. But how willing are we to take it into a serious visual and cultural discourse – beyond its aesthetics and beauty?

Book review / Interview

Horst Diekgerdes 

German-born Horst Diekgerdes is one of the country’s most renowned fashion photographers, whose obscure, surprising and surreal images have been part of iconic ad campaigns and major magazines alike, from Dazed & Confused and Vogue to Miu Miu and Hermès. He recently teamed up with Swiss art director Beda Achermann, a friend and long-time collaborator, to publish his very first retrospective monograph. But what does anti really mean in a world where the word somehow already seems to have become so standardised?

point of view

»Anti« as the new standard?

In a world that is driven by the future instead of the present, we are constantly searching for ways to express ourselves through new, unique and as individual as possible forms of creativity. Forms which, in the end, are often interpreted – quite easily and somehow negatively – as anti. But what does anti really mean in a world where the word somehow already seems to have become so standardised?


Rankin »Less is More«

This December Kunsthalle Rostock puts on a fascinating and rather surprising solo exhibition featuring a selection of works by British photography star and publishing big-shot Rankin. While the Dazed & Confused founder is primarily known for shooting celebrities and his creative editorial work, this expo shines a light on a lesser-known aspect of his multifaceted oeuvre. We talked to the celebrated photographer about his upcoming show, rediscovering his craft and being slightly tired of portraying celebrities…

point of view

Ephemeral Photography

Throughout the history of photography, a photograph has always been considered a relic of time, proof of reality and defined as a tool able to capture and freeze a moment – turning it into a printed memory. However, in an age of constant and high-speed technological development, some definitions seem to become shaky so that new ones might be required.


Fabio Crovi / Muse Magazine

This month the magnificent MUSE Magazine, Italy’s very first independent fashion magazine, celebrates its 10th birthday with a special anniversary issue. On this occasion we had a chat with the creative mind behind it all, Fabio Crovi, about ten exciting years and what the future might hold.


Enrique Badulescu / S Magazine

Enrique Badulescu is one of the top fashion photographers. While working for this issue of the S Magazine he has pulled out all his creative stops. In our interview, he explains why good humor and music are an intrinsic part of his work, what organic collaboration means to him, and why he is always enthusiastic to jump in at the deep end.


Johan Sandberg

Swedish portrait and fashion photographer Johan Sandberg, who has had some of the world’s biggest superstars in front of his lens, opens up about his debut short movie, the celebrity circus and still getting star-struck from time to time.



Re-edition magazine is a brand new, independent photography quarterly published in Antwerp. Its promising first issue makes for an exciting experience, pleasantly avoiding all clichés.


Photo London

London has for the first time ever hosted a major international photography fair and Previiew was there to take a look at its much-awaited inaugural edition located at the beautiful Somerset House, the very building where the term photography was first coined. Here are our seven favorite moments from Photo London 2015.


Oliver Ress

Hamburg-born Oliver Ress is a man of many talents. Casting director, fashion expert, art buyer, and company founder all in one. He’s one of the two creative minds behind CREATVT, a new kind of agency connecting diverse creatives in the fashion world. In just two years the company based in New York and Paris has established itself as a major player in the field with collaborations such as Vogue, Numero, Antidote, Chloe, Akris under its belt. The future is looking bright for the fresh, much in demand venture, and we’ve had a chat with Oliver about it all.


Office Magazine

New York-based Office magazine is one of the latest exciting additions to the publishing world. We’ve had a look at the brand new first edition, which draws you in with its fresh take on presenting creatives and their projects while offering a stunning visual experience with photography at its core.


Francesco Carrozzini

Francesco Carrozzini's creativity and ability to work in fashion and documentary, even combining both fields at the same time, makes him a rare talent in the industry. His body of work contains portraits of personalities such as Keith Richards and Forest Whitaker as well as outstanding video direction for artists including Asap Rocky and Lana del Ray. We had the pleasure of speaking with Francesco about work and passion, black and white, and reality and fiction.


Kurt Cobain – The Last Session

»The Last Session« takes you back 20 years to the very last formal photo shoot of one of the music scene’s most mythical figures: Nirvana frontman Kurt Cobain. Compressed into the 30 minutes of a photo session in a New York hotel room, the intimate book offers a tender yet powerful portrait of the musician just nine months before his unfortunate passing.


Paris Photo

From 13 to 16 November the world’s leading photography fair, Paris Photo, once more took over the beautiful Grand Palais. We were there and strolled from stand to stand to select what we consider to be some of the absolute must-sees of this edition, from American fashion legend Richard Avedon to Chinese rising star Ren Hang.


Quentin De Briey, Diary II

Belgian photographer Quentin De Briey‘s second book, a dazzling example of the high quality self-publishing has reached in recent years, takes you on a captivating journey around the world, giving you a glimpse into people’s bedrooms, the beautiful Normandy countryside and snowy Berlin and L.A. sidewalks.


Bela Borsodi

Austrian-born Bela Borsodi, who skillfully blends the worlds of fashion and art, has especially made a name for himself with his fresh, original and playful still lifes. Based in New York since 1993, he has shot for major magazines such as Wallpaper, Wired and WAD and counts Hermès, Nike and Swarovski amongst his clients. We caught up with Bela while he was on holiday in his native Austria and had a chat on the phone about his work, how to make it in the Big Apple and why nothing beats New York.


The Art of Fashion Photography

There are illustrated books which look beautiful on your coffee table, which catch your eye only by its covers and look. And then there are books which actually will find its way into your book shelf, away from the coffee table. Illustrated books that you actually read. Reading, in its true meaning, the image – rather than just looking at it. Finding out what's beyond the surface of the printed photograph, finding out why you don't want to flip this page.


Peter Beard

When TASCHEN published its stunning collector’s limited edition on American photographer Peter Beard back in 2006, it sold out immediately. Now the publishing house has reissued the dazzling journey into the life of a fascinatingly multi-faceted man and visually unique artist.


Britta and Karin Lund

Back in 1994, sisters Britta and Karin Lund teamed up to create what is known today as one of Sweden’s top photography agencies with renowned clients ranging from Acne and Dior to Elle Magazine and Vogue. On the occasion of LundLund’s 20th anniversary this year, we had a chat with the Stockholm-based duo about two eventful decades in the business, what makes a great photographer and future New York adventures…


Alexi Lubomirski

Devoted fashion and magazine lovers already know Alexi Lubomirski’s art work which is being presented in his first book »Decade«. But what’s the secret behind this outstanding photographer? It may have something to do with family relations.


Vorn Magazine

Vorn magazine’s most recent issue just hit the newsstands this month and we not only had a glance at the exciting new edition but also used the occasion to have a look back and ask founder Joachim Baldauf a few questions about his unusual magazine experiment.


Daniel Sannwald

Fashion photographer Daniel Sannwald has made quite a name for himself, not only with his mesmerizing, colorful fashion shoots but also with album covers and music videos. We had a chat with the rising star about why he still doesn’t own a single camera, why Antwerp beats London and his future aspirations.


Hunter & Gatti

The Catalan-born creative director duo Cristian Borillo and Martin Cespedes, better known as Hunter & Gatti, are responsible for campaigns for Hugo Boss, Guess by Marciano and Massimo Dutti. In our interview you can follow their journey to a more artsy field; for example with their brand new book »Carne«.


Inez & Vinoodh – Pretty Much Everything

Their correct names may be quite tricky to remember but their work is definitely never to be forgotten. Why? Check out our preview on the Inez Van Lamsweerde & Vinoodh Matadin photobook showcasing two decades of the couple's stunning fashion photography.


Nick & Chloé

Dubliner Nick West and Parisian Chloé Claverie joined forces back in 2005 to create their photography project Nick & Chloé. Here the dynamic duo talks about what it’s like to work as a twosome, crying producers, and why celebrities are worse than kids.



Read here how Mario Sorrenti's very personal mood board became an exhibition and a book that has just been published by Steidl.



Andoni & Arantxa aren't only a perfect team behind the camera. The Spanish-born ex-model and ex-musician are also an awesome couple when it comes to their private life. Read more about their travels and how they ended up as fashion photographers in our interview.



Bryan Adams doesn’t only portray celebrities with a very personal touch in his new book; he also shows a darker side of life. How? Take a look at »Exposed« and let him show you his seven favorite pictures.



Alexa Chung's new book »IT« delivers exactly what you’d expect from a rose-colored, high-quality linen cover: A wealth of inspiration, beauty advice, and personal snapshots. The famous blogger and ex-model gives an insight in print into her very own style cosmos.



An orgy in Swedish style! Works by Previiew members Julia Hetta, Elisabeth Toll and Jan Welters were chosen for the book and exhibition Stockholm New.

Book Launch

Joachim Baldauf

We asked Joachim Baldauf to present his seven favorite photos from his new book: Joachim Baldauf: Photographs + The Wallpaper* Years.



How the Lima-born Austrian Kozva Rigaud changed from being a professional dancer to the agency owner of Shotview and where she finds new talented photographers: read more in our new interview.



An interview with Armin Morbach about the 30 issues of TUSH magazine.



Greg Lotus the famous US fashion photographer is a busy man working for glossies such as Vogue Italia, Vanity Fair and W Magazine, so we are more than happy that he found time to chat with us about his upcoming career in fine arts.



The third issue of the S-Magazine features, for the first time, pictures taken by just one photographer – Rankin. In these nine series of photos everything revolves around the theme of hair. The London photographer worked with renowned stylists and even let them take on the staging of the respective series.



Cosmopolitan and photographer: Autumn Sonnichsen was interviewed about women, intimacy and erotic photography in Brazil.



Our interview with Iris Brosch, artist, photographer and director.



Franck Durand's answers are as precise as his creative designs for French fashion labels such as Isabel Marant and Balmain - and even his own logotype. Find out more about his thoughts on unique fashion advertising.

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